AMAALA Reveals the Wonders of the Red Sea

Along the untouched coastline of the Red Sea, AMAALA is shaping a new vision of ultra luxury travel in Saudi Arabia.

AMAALA is a destination guided by regeneration, heritage, and the preservation of one of the most breathtaking landscapes in the world. Every experience is rooted in a sense of place, honoring the story of the land and inviting guests to discover its depth with clarity and wonder.

From the moment visitors arrive, they are immersed in the living history of the region. More than eight hundred archaeological sites have been uncovered across AMAALA, each one a link to a past shaped by trade, pilgrimage, and community. Ancient Nabataean routes, stone forts, and wells once used by travelers on their way to Makkah reveal a sophisticated and enduring human presence. These sites form the cultural foundation of the destination, and many will be opened through guided nature walks, storytelling tours, and curated explorations that allow guests to connect with centuries of history.

As the land reveals itself, a second story emerges through the wadis that weave across the destination. These desert valleys are vibrant ecosystems supported by native trees such as miswack and acacia. Some of these ancient trees have stood for hundreds of years and continue to sustain foxes, migratory birds, and pollinators. More than two hundred and sixty plant species have been recorded, creating a terrain that feels both raw and full of life. AMAALA presents these landscapes as places of reflection, inviting guests to understand the quiet energy of the desert and the beauty that thrives within it.

The coastline adds another dimension to this world. The Red Sea is home to endangered green and hawksbill turtles that return to the same beaches to nest. The marine environment includes more than one hundred and seventy coral species, lush mangrove forests, and protected seagrass meadows that support the health of the sea. Guests will encounter these natural wonders with care and respect through boardwalks that protect delicate root systems and through curated experiences that preserve nesting grounds and essential habitats.

To deepen the understanding of these fragile ecosystems, AMAALA introduces Corallium, the world’s first immersive Marine Life Institute. The three level experience invites exploration through shimmering curved habitats filled with fish, wave like walls that evoke seagrass, and interactive displays where children and adults can observe sea cucumbers, hermit crabs, and starfish. Corallium brings the underwater world into clear view and sparks a meaningful connection to the Red Sea, encouraging visitors to appreciate and protect it.

Both land and sea shape the adventure at AMAALA. Guests can dive into the Red Sea with Galaxea, the destination’s dedicated diving center, or explore the water through WAMA’s curated sports and coastal activities. Inland, Akun opens paths to trails, stargazing, and cultural encounters that reveal the spirit of the region. Each experience is designed to transform exploration into personal discovery, turning every moment into a meaningful memory of Saudi Arabia’s landscapes and traditions.

As AMAALA prepares to welcome its first guests, it is already redefining the future of luxury travel in the Kingdom. The destination celebrates heritage, protects ecosystems, and introduces a new model of purposeful hospitality. It reflects a country proud of its natural treasures and deeply committed to safeguarding them. Through thoughtful design and transformative experiences, AMAALA stands as a testament to the beauty of the Red Sea and the cultural richness of Saudi Arabia.