BYREDO × Fairmont Riyadh

A scented afternoon worth lingering over

Fairmont Riyadh has opened a limited season BYREDO Afternoon Tea inside The Savoy Lounge, turning an everyday ritual into a soft, multisensory escape. The service runs daily from 2:00 to 6:00 pm through October 2 to December 31, 2025, and is priced at SAR 250 per person. Guests are welcomed with a fragrance led menu and a display of BYREDO icons in the lounge.

The menu reads like a scent story told on porcelain. Savory bites include Beet Rose, Tomato and Prawn Soul, and Smoked Salmon Whisper, followed by desserts such as Vanilla crème brûlée with fresh basil, Strawberry mousse with violet and jasmine tea, and Lemon saffron macaron. A trio of BYREDO teas anchors the experience, from a honeyed chamomile blend to brighter citrus notes and an amber toned infusion with cinnamon and vanilla. The setting is The Savoy Lounge, a calm, social space that the hotel champions for elegant afternoon service.

Why this collaboration makes sense

BYREDO was founded in Stockholm in 2006 by Ben Gorham, and built its name on translating memory and emotion into objects and experiences. That idea of sensorial storytelling is the brand’s signature, now expressed through fragrance, beauty, leather goods, and design. In 2022, beauty group Puig took a majority stake, supporting BYREDO’s global expansion while keeping the creative core intact. An afternoon tea that invites guests to taste and smell a narrative aligns perfectly with that ethos.

Fairmont is a luxury hospitality brand within Accor, known for placing ritual and place making at the center of service. Afternoon tea is part of that DNA, from The Savoy in London to contemporary lounges across the portfolio. Bringing a fragrance house into the ritual feels natural for a brand that treats tea as theatre, with pacing, lighting, and service calibrated to encourage guests to slow down.

In Riyadh, the fit is especially strong. The city’s audience embraces discovery, craft, and beautiful settings that photograph well without losing their soul. Fairmont Riyadh sits in Business Gate, a convenient hub for both residents and visitors, which makes The Savoy Lounge an easy choice for mid afternoon meetups, quiet celebrations, and content friendly moments.

Practical details

• Dates and time: October 2 to December 31, 2025, daily 2:00–6:00 pm

• Price: SAR 250 per person

• Where: The Savoy Lounge, Fairmont Riyadh

• Reservations: call +966 11 826 2626 and request The Savoy Lounge afternoon tea