Eats & Beats

Where Music Meets Taste at Via Riyadh

This past weekend, the pulse of Riyadh echoed through the marble corridors and open-air terraces of Via Riyadh, where the third edition of Eats & Beats marked a milestone: the two-year anniversary of Cool Inc at this iconic lifestyle destination. What began as an immersive concept has grown into a cultural fixture—and this celebration was its most vibrant expression yet.

Set against the ultra-luxury backdrop of one of the capital’s most prestigious retail and dining destinations, Eats & Beats was more than just an event—it was a mood. Curated by Cool Inc, the Riyadh-based hospitality force redefining contemporary Saudi lifestyle, this weekend series brought together world-class cuisine, live DJ sets, and a high-style crowd that knows how to enjoy the city's evolving cultural rhythm.

From sunset into late night, guests experienced a curated lineup of more than 30 live performers echoing across Via Riyadh’s alfresco courtyards, with each beat paired to menus by some of the city’s most exclusive restaurants including Madeo, Scott's, Ferdi, Spago, Les Deux Margot, Vega Cigar Lounge, and Raoul's  — all while the city’s fashion-forward tastemakers sipped, dined, and relaxed in effortless sync.

Cool Inc, the hospitality group behind some of Riyadh’s most iconic dining and lifestyle concepts, continued to innovate with Eats & Beats, elevating the standard for immersive, lifestyle-driven activations in the Kingdom. Known for bringing international brands to the Saudi scene—from Beefbar to Sexy Fish—the group has become synonymous with cultural fusion, creative ambiance, and curated experiences.

This edition of Eats & Beats once again revealed a Riyadh reimagined: global flavors, bold beats, and a cosmopolitan energy that refused to stay still. Whether you came for the soundtrack, the crowd, or the cuisine, one thing was certain—you left with your senses stirred.