Game On, Riyadh!

MONOPOLY debuts a custom edition celebrating the capital’s iconic culture and future-forward spirit

A new kind of real estate boom has arrived on a board. MONOPOLY, the world’s most iconic property trading game, has officially launched a Riyadh edition, transforming the Saudi capital’s skyline, streets, and cultural touchstones into a fast-paced celebration of place, identity, and imagination.

Unveiled at the cutting-edge KAFD Conference Centre on June 26, the launch event featured a life-sized MONOPOLY board, welcoming guests from across government, media, culture, and education to roll the dice, literally, into Riyadh’s evolving narrative. From heritage treasures to sleek new skyscrapers, the board reflects the city’s rich past and ambitious future.

"We want the next generation to recognize the names and places shaping their future—what better way than through play?"—Mazroua Al-Mazroua, Chief Marketing and Experience Officer, KAFD DMC

The Riyadh edition is more than a novelty—it’s a storytelling platform, designed to engage families of all ages. With over half the city’s population under 20, this edition speaks to a new generation of Riyadhis growing up amid rapid transformation.

Mr. Monopoly himself made a special visit to the capital ahead of the event, touring key destinations that now feature on the game board. His cameo at the launch added a playful touch to an evening that balanced entertainment with cultural significance.

"This game is a brilliant way for young Saudis to engage with their city while dreaming big,"—Sharif Hamad bin Majed Alowaishiq, Founder & Chairman, Saudi Youth Society

The board’s layout reflects Riyadh’s multidimensional identity combining tourism, business, design, heritage, and innovation. Institutions like BISR Diplomatic Quarter are among the featured locations, linking education and community pride to a broader cultural moment.

For a game that has sold 275 million copies worldwide, entering the Saudi market with a Riyadh-specific version offers something more: a chance to put the Kingdom on the map in living rooms around the world, one dice roll at a time.

Available in stores across Saudi Arabia from September 2025, Riyadh Monopoly is poised to become both a collectible and a cultural touchstone.

So, Riyadh, get your game face on. And remember: passing GO has never looked so good.