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Graff Unveils a New Era of Luxury

Olaya Tower Boutique Opens


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Luxury jewelry enthusiasts in Riyadh have a dazzling new destination to explore with the grand opening of the Graff boutique at Olaya Tower. The renowned British jeweler, synonymous with the world’s rarest diamonds and exquisite craftsmanship, has expanded its presence in Saudi Arabia, offering a one-of-a-kind experience for those who appreciate the finest in haute joaillerie.


A Jewel in Riyadh’s Luxury Landscape


Located in Olaya Tower, the heart of Riyadh’s high-end shopping district, the new Graff boutique reflects the brand’s commitment to unparalleled elegance, exclusivity, and refinement. Designed with the same meticulous attention to detail as the breathtaking diamonds it houses, the boutique exudes sophisticated opulence, featuring plush interiors, bespoke displays, and a private viewing area for VIP clientele.


Graff’s Timeless Legacy Arrives in Riyadh


Founded in 1960 by Laurence Graff, the house has become a symbol of excellence in diamond artistry, catering to royalty, collectors, and jewelry aficionados across the world. Graff’s signature is its ability to transform the world’s most exceptional diamonds into breathtaking works of art, and now, Riyadh’s elite will have access to some of the rarest and most sought-after pieces on the planet.


A Collection Unlike Any Other


The Olaya Tower boutique will showcase a curated selection of Graff’s most iconic high jewelry creations, including:


  • Spectacular diamond necklaces and tiaras, crafted with the finest ethically sourced stones.

  • The famous Butterfly collection, a tribute to nature’s beauty in delicate, timeless designs.

  • Bespoke engagement rings, offering the ultimate symbol of love and commitment.

  • Limited-edition timepieces, merging horological precision with Graff’s signature sparkle.


Each piece reflects the maison’s mastery in cutting, polishing, and setting gemstones, ensuring that every visitor to the boutique experiences the magic of Graff’s craftsmanship.


A New Destination for Saudi’s Luxury Connoisseurs


With Riyadh’s emergence as a global luxury hub, the arrival of Graff at Olaya Tower marks yet another milestone in the city’s transformation into a world-class shopping destination. The boutique offers an intimate and exclusive shopping experience, ensuring that every guest receives personalized service while exploring the rarest and most dazzling jewels.


A Celebration of Diamonds and Elegance


To celebrate the grand opening, Graff hosted a lavish VIP event, welcoming Saudi Arabia’s elite, fashion icons, and jewelry enthusiasts for an exclusive first look at its stunning collection. The evening was a tribute to timeless elegance, with guests admiring Graff’s latest designs while indulging in a luxurious ambiance befitting the maison’s legacy.


With its new boutique in Olaya Tower, Graff cements its place as a leader in high jewelry excellence in the Middle East. Whether searching for a timeless investment piece or simply indulging in the beauty of the world’s most extraordinary diamonds, Graff in Riyadh is now the ultimate destination for those who seek the pinnacle of luxury.

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