MWAZ x Atelier Hekayat

A New Chapter in Saudi Style at Via Riyadh

In the gilded hallways of Via Riyadh, where fashion meets architecture and concept meets curation, MWAZ continues to set the pace for modern Saudi retail. This is not simply a boutique—it is a visual and sensory journey. And now, with the arrival of Atelier Hekayat’s designs, MWAZ has added a compelling new voice to its narrative.

The partnership is more than a retail collaboration—it’s a celebration of Saudi creativity, where tradition and storytelling are layered with impeccable tailoring and a fashion-forward eye.

MWAZ: A Retail Destination Reimagined

Spanning over 16,000 square feet across three architecturally distinct floors, MWAZ is known for its immersive format and conceptual layout. Each of the boutique’s four 'frontiers' offers a unique perspective—blending fashion, art, and elevated lifestyle into a curated experience that feels both intimate and innovative.

Positioned at the intersection of global taste and local sophistication, MWAZ champions brands and designers that represent the future of luxury—those with craft, character, and a point of view. The space is dynamic, elegant, and purposefully directional—designed for the discerning and culturally fluent shopper.

Atelier Hekayat: Fashion That Tells a Story

Founded in 2012 by Saudi sisters Alia and Abeer Oraif, Atelier Hekayat has long been a standout among the Kingdom’s rising fashion voices. Their name, “Hekayat”—Arabic for “stories”—reflects their design philosophy: every piece is a narrative, every detail a chapter. Their work is romantic, expressive, and unmistakably Saudi—imbued with the soul of the Hejazi region and the modernity of global runways.

The Oraif sisters have garnered international recognition, with their designs worn by supermodel Helena Christensen and shown during London Fashion Week. As part of the prestigious Saudi 100 Brands program, Atelier Hekayat continues to elevate its presence while remaining deeply connected to heritage and identity.

A Thoughtful Collaboration

Bringing Atelier Hekayat into the MWAZ fold feels inevitable—and inspired. Their pieces, known for sculptural silhouettes, layered textures, and cultural nuance, now grace the racks of Riyadh’s most conceptually daring boutique. For MWAZ’s clientele, this collaboration delivers access to some of the Kingdom’s most meaningful fashion stories, grounded in place and pushed forward by imagination.

The partnership represents more than product—it’s an alignment of vision. Both brands value originality, craft, and cultural resonance. Together, they offer a unique retail experience where local fashion heritage is not only preserved, but reframed in a language of modern luxury.

Now available exclusively at MWAZ, Via Riyadh.A space where concept meets couture—and Saudi fashion finds its global voice.