Riyadh's Watch Lovers Have a New Address

Ahmed Seddiqi opens on Tahlia Street

One of Riyadh’s most fashionable boulevards has a new landmark. Ahmed Seddiqi, the Gulf’s storied curator of fine watchmaking and jewelry, has opened a flagship boutique on Tahlia Street, welcoming collectors, connoisseurs, and the simply curious into a space designed for discovery. The boutique is the company’s first in Saudi Arabia, and its first stand alone outside the United Arab Emirates, a milestone that speaks to the brand’s growing regional footprint.

The address matters. Officially known as Prince Mohammed bin Abdulaziz Street, Tahlia is Riyadh’s prime urban destination, a corridor of retail, cafés, and evening energy that turns a stroll into an event. Opening here places Seddiqi at the heart of the city’s style conversation.

Inside, the experience is calm and crafted. The boutique spans roughly 4,400 square feet and showcases more than twenty five watch and jewelry houses, presented with the brand’s signature hospitality, including private rooms for appointments and collector consultations. It feels like time has been given room to breathe, and that is the point.

For those new to the name, Ahmed Seddiqi has shaped watch culture in the region since 1950, building a portfolio of more than eighty brands across fifty plus locations and nurturing community through initiatives such as Dubai Watch Week. The Riyadh opening connects the capital directly to that ecosystem, with access to expertise that spans sales, curation, and after sales care.

Riyadh is a natural step for the house. The city’s appetite for considered luxury is rising, audiences are knowledgeable, and the retail scene rewards brands that pair craftsmanship with meaningful service. A flagship on Tahlia meets that moment with confidence.