Saudi Fashion Association x CATALOG Models

Saudi Arabia’s fashion ecosystem just gained another anchor partnership. The Saudi Fashion Association has announced an agreement with CATALOG Models, a Riyadh-based agency, signaling a practical step toward building a robust pipeline for modeling, casting, and runway operations in the Kingdom. While formal terms are not yet public, the move aligns with the Association’s mandate to strengthen collaboration, professionalize the sector, and create clear on-ramps for Saudi creatives.

Why this matters

For emerging and established designers, dependable access to trained models and organized casting is not a luxury, it is essential infrastructure. Pairing the Association’s sector-wide reach with a homegrown modeling platform promises faster show prep, more consistent fittings, and a higher standard of runway execution across brand presentations, seasonal showcases, and fashion week moments. The agreement also supports the localization of creative jobs that have historically been outsourced.

What designers can expect

• A clearer pipeline from studio to runway. Streamlined model scouting, casting briefs, and call-sheet logistics reduce friction for independent labels and larger houses alike.

• Standards and training. Shared guidelines on walk coaching, fittings, backstage etiquette, and brand alignment raise the baseline for professional practice.

• Better representation for Saudi aesthetics. With a local roster, designers can cast faces that reflect the Kingdom’s cultural identity while meeting international production standards.

  
  

What it unlocks for creatives

• Models and talent. Aspiring models gain a visible pathway to bookings, portfolio development, and mentorship under a reputable Riyadh agency.

• Stylists, MUAs, and show crews. A more predictable production calendar means steadier opportunities for freelance creatives, from hair and makeup to choreography and show calling.

• Education and upskilling. Expect workshops and short courses, building on the Association’s existing training activity, to map directly to real casting and runway needs.

  
  

The bigger picture

Saudi fashion is scaling quickly, with institutions formalizing pathways for talent and partnerships that connect education, production, and promotion. Agreements like this sit alongside broader initiatives that aim to elevate capacity and visibility for Saudi brands at home and abroad. For designers, the takeaway is simple. There will be more structure around casting, more opportunities to tell authentic Saudi stories on the runway, and more reasons to build your show calendar in Riyadh.