The Rise of Ashi Studio
- the EDIT staff
- Mar 3
- 1 min read
Saudi's Own Future of Modern Couture

With each collection, Ashi Studio redefines the limits of haute couture, seamlessly blending tradition with futuristic artistry. The brand’s rise reflects a growing Middle Eastern influence in global fashion paved by designers such as Elie Saab and Zuhair Murad, proving that couture knows no borders. Ashi, however, is the first Saudi designer to achieve such influence and exposure amongst the elite of entertainment and fashion.
From its humble beginnings to dressing Hollywood’s most influential stars, Ashi Studio is more than a fashion house—it’s a symbol of modern luxury and fearless creativity. As the brand continues to draw attention on the red carpet and beyond, one thing is clear: Ashi Studio has earned its place on the global fashion stage.
At the Vanity Fair Oscars After-Party 2024, Kylie Jenner stunned in a breathtaking Ashi Studio gown, turning heads and dominating social media conversations. The ensemble perfectly encapsulated Ashi’s signature craftsmanship featuring exaggerated sculptural details creating a modern yet timeless silhouette, immaculate tailoring showcasing the atelier’s precision and mastery, and an ethereal yet bold aesthetic, aligning with Kylie’s evolving high-fashion persona.
Kylie’s choice to wear Ashi Studio marks a pivotal moment for the brand, as it continues to gain traction among Hollywood’s elite.